High traffic is one of the primary goals of guest blogging. Guest blogging offers you a chance redirect readers to your own blog through the post you do. And while you are given creative flexibility, mistakes can happen. Learn from these mistakes and avoid them as early as now.
Mistakes Relating to Your Niche
Forgetting your niche. Niche represents your subject area and your target audience. It is tempting to blog for someone whose blog is ranking well and who’s got a huge following. Note though that blog followers or readers read content based on their interest. If you guest post something about a movie review for a blog whose niche is cosmetics, then your readers might not even consider visiting your blog much less your bio.
Low quality author bio. If you guest post for the right niche, you win a creative merit for your work only if you construct a credible bio page. Readers will be interested in who you are and why you write so well under your niche. So strive to be simple and to be professional. If you are struggling with content and structure, visit other blogs who cater to the same niche as you. But never forget this: you have an unlimited opportunity to be creative. Find your own distinction even if it’s only a page that says “About Me”. After all, it’s who you are.
Pitfalls Relating to Content
Ignoring quality. There’s an unspoken understanding that because you have a niche, your level of expertise is worthy of consideration. So if you guest post without considering content, organization, grammar, and sentence structure, your readers will get disappointed. Avoid this mistake by reading about your subject matter first. And because you’re a blogger, use your creative ability to write with credibility. Remember that if the online community perceives that you know what you’re talking about, they are likely to interact with you by following, commenting, and sharing your content.
Plagiarizing. You might think that the online community of readers out there is oblivious to plagiarized content. They’re not. Imagine what happens when after reading your blog, they come across the same content under a different site. As a guest blogger, and as a blogger, you are expected to conform to industry prescriptions by owning your ideas and not copying someone else’s work. You can never get away by plagiarizing.
The Guest Posting Etiquette You Need
Ignoring interactive elements. Interactive elements allow you to promote. But there are three things you need to be sensitive about. First, do not add too many links on your guest post. Stay respectable by including at least three backlinks. Second, do not hesitate to promote the blog you’re posting for. It’s a gesture of gratitude because you got the chance to guest post in the first place. And third, do not forget about social media. Be interactive as you respond to comments; thank people for sharing your content; and leaving open a door for future posting to the blog’s owner.
All bloggers make mistakes from time to time. But it ignorance is never an excuse. Smarten up by learning about these mistakes before committing them. That’s called vicarious learning.