Business/Marketing, Printing & Imaging

Screen Printed Promotional Material: The Key to Lasting Brand Impressions

There are a variety of different promotional items that can be customized with a company logo, branding or custom design. From hats and t-shirts to cups, bags and other hard goods, the options are endless. One of the most popular ways to decorate these items is through screen printing, which is a method of imprinting that’s often used to create branded apparel for sports teams and other groups of people.

The process of screen-printing (also known as silk-screening) is relatively simple. It involves a screen with tiny holes in it that are then stenciled to create the desired pattern on the item being decorated. Ink is then forced through these screens using a squeegee, and the image is transferred to the product. Screen-printing is a good option for t-shirts with complex, multi-color designs because it’s more cost-effective than other types of printing methods for this type of application.

Using a screen-printing technique also offers advantages for businesses that are looking to sell their logos on a large scale or to a group of people such as school or sports team members, as well as other types of groups who want to use the product in their work. This is because the process of creating a large number of screens allows for the cost to be kept down when compared to other methods of decoration, such as digital printing.

In addition to being a great option for companies that are selling their branding on multiple items, this method is also ideal for printing logos and other designs onto soft fabric products such as t-shirts, bags and hats. The durable nature of the inks used in screen-printing means that a design that has been created with this method will remain intact even after multiple washes and wears, which helps ensure that your logo or other design will be seen again and again by those who receive these branded items.

Screen-printed items can be created with just about any color of ink, and the process is very versatile – many other types of products can be decorated using this method as well. These include hats, jackets, scarves and even some plastic and vinyl products.

As a result, it’s important for businesses to be able to offer this service to their clients so they can provide all of their customers with the personalized gear that they need, and to help them create an image that is both professional and memorable.

The best way to make this happen is by using a team that understands the value of branding and how to effectively communicate a company’s message through the use of customized promotional materials. A reputable screen printing company in Salt Lake City, such as Affordable-Printing, will have years of experience with screen-printing and can help companies choose the right style, color and ink to create an outstanding image that is sure to last. Contact us today to find out more about the benefits of our team’s expertise in this area.